Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Featured Properties
Recent Sales
I met Iris at an Open House in March. She impressed me so much with her knowledge and character, that even after 'shopping' for a realtor all summer long, I chose her. I know I can trust her to work hard for me and go the extra mile.
-M., Client
Iris was very nice to work with. Low pressure, very good knowledge, and very personable. She also is currently helping my elder parents sell their home, and is also helping them find their forever home in a neighboring community. I would highly recommend her services for either buying or selling your home. She helped us with every step in the process, from start to finish.
-Mike and Donna Leckwee, Client
Iris truly is a God-send! We are compatible in many ways outside the real estate aspect of our relationship. I have been listed for over a year now (I did for sale by owner for ten months) and have reached near total burnout so many times. But Iris is always there, encouraging me and tolerating my fussing and whining. She listens patiently and never tries to push me into …
-Marcia Peck, Client
Iris has exceeded our expectations and then some. She was so caring and her professionalism was incredible. As first time homebuyers, and not knowing much about the process, Iris was by our side every step of the way and answered all of our questions! I will absolutely recommend her to everyone starting the home buying process!
-Ashley Appel, Client
Iris went above and beyond for us when we sold my mother-in-law's house to transition her into assisted living. She was helpful, encouraging, understanding and full of ideas. She walked us through every step of selling, making a difficult situation much easier on us all.
-Shelly Thompson, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
