Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Featured Properties
Recent Sales
Iris is a great person. She is always willing to help, answer questions, and assist in any way possible. She has gone above and beyond with the sale of our home and even helped us find our next place to live by offering resources and contacts. She is a great soul and has a great heart. I will always consider her a true friend. She is truly a master in her craft and her …
-Aleisha, Client
Iris did an incredible job selling our house! Her professional knowledge and marketing skills priced our house for even more than we expected and we were able to get out from under a weighty loan from remodeling. We lived out of state and she was able to handle everything and streamline the process for us with grace and ease. She informed us of any possible hiccups and …
-Nicole Illowchu, Client
Listens to what we want and spent time finding properties perfect for us. Did a wonderful job helping us learn what to look for. Easy to work with, responsive to all questions. Iris is great!
-Ben and Maura, Client
Iris did an amazing job in helping me fools my perfect home. She recommended the right mortgage team, trusted professionals to help guide me through the whole process and beyond. She was knowledgeable on the area, the risks and benefits of each home we reviewed, and was ever responsive to all my questions and needs. She also exemplified excellent communication and …
-Dawn Weyh, Client
Iris was a great help to us in selling our home on Cottage Grove Rd, when we retired and relocated to Tennessee. She provided staging and professionally taken pictures to use in the sale. When we had the open house, we had two offers and sold our house for the asking price within one week of the house being listed. We were very pleased with how hard Iris worked to make …
-Bill Scheiding, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
