Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Featured Properties
Recent Sales
Iris was very nice to work with. Low pressure, very good knowledge, and very personable. She also is currently helping my elder parents sell their home, and is also helping them find their forever home in a neighboring community. I would highly recommend her services for either buying or selling your home. She helped us with every step in the process, from start to finish.
-Mike and Donna Leckwee, Client
Iris has helped me with several houses, both buying and selling, and has become a good friend. She is always willing to take on anything and everything to help me sell or buy and is always there to keep me calm when I get frustrated or upset when things aren't going my way.
-C. Jacobus, Client
Iris went above and beyond for us when we sold my mother-in-law's house to transition her into assisted living. She was helpful, encouraging, understanding and full of ideas. She walked us through every step of selling, making a difficult situation much easier on us all.
-Shelly Thompson, Client
Iris will serve you well with her expertise, about what makes a property sell, her insights on connecting with people and using the latest methods of promoting the sale. You will like her engaging personality!
-Sharon Shotwell, Friend
Iris did an incredible job selling our house! Her professional knowledge and marketing skills priced our house for even more than we expected and we were able to get out from under a weighty loan from remodeling. We lived out of state and she was able to handle everything and streamline the process for us with grace and ease. She informed us of any possible hiccups and …
-Nicole Illowchu, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
