Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris truly is a God-send! We are compatible in many ways outside the real estate aspect of our relationship. I have been listed for over a year now (I did for sale by owner for ten months) and have reached near total burnout so many times. But Iris is always there, encouraging me and tolerating my fussing and whining. She listens patiently and never tries to push me into …
-Marcia Peck, Client
Listens to what we want and spent time finding properties perfect for us. Did a wonderful job helping us learn what to look for. Easy to work with, responsive to all questions. Iris is great!
-Ben and Maura, Client
Iris went above and beyond for us when we sold my mother-in-law's house to transition her into assisted living. She was helpful, encouraging, understanding and full of ideas. She walked us through every step of selling, making a difficult situation much easier on us all.
-Shelly Thompson, Client
“Iris was the perfect agent for me! She understood what I was looking for and kept me informed throughout my browsing and showings. She was there when I needed her, every time. She is knowledgeable, professional, and very respectful. as a single buyer, she help me navigate things focused on me as a woman purchasing on my own for the first time. She made suggestions that …
-Dawn W., Client
Iris is focused on Madison's East Side home market, so she's expert in what she does. Before our initial consultation she had already thoroughly analyzed the market for homes like ours. As a result, we were quickly able to arrive at a good asking price for our home. Even if we had not done our own homework, she would have guided us right. She's conscientious, …
-Craig Uselman, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
