Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
I met Iris at an Open House in March. She impressed me so much with her knowledge and character, that even after 'shopping' for a realtor all summer long, I chose her. I know I can trust her to work hard for me and go the extra mile.
-M., Client
Iris did an excellent job in all aspects. She is prompt with communication and very business-like. She helped me in a very difficult situation with tenants. She kept calm through it all.
-Scott Hosking, Client
Iris was a great help to us in selling our home on Cottage Grove Rd, when we retired and relocated to Tennessee. She provided staging and professionally taken pictures to use in the sale. When we had the open house, we had two offers and sold our house for the asking price within one week of the house being listed. We were very pleased with how hard Iris worked to make …
-Bill & Karen Scheiding, Client
Iris was absolutely fantastic during the entire process of selling our home. She is extremely knowledgeable and was so helpful every step of the way. She was accessible at all times, very responsive-totally on top of her game. Iris was also a very calming presence if there was any stress along the way. Bottom line, Iris was fantastic from beginning to end. HIGHLY …
-JoJean M., Client
“Iris was the perfect agent for me! She understood what I was looking for and kept me informed throughout my browsing and showings. She was there when I needed her, every time. She is knowledgeable, professional, and very respectful. as a single buyer, she help me navigate things focused on me as a woman purchasing on my own for the first time. She made suggestions that …
-Dawn W., Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
