Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris will serve you well with her expertise, about what makes a property sell, her insights on connecting with people and using the latest methods of promoting the sale. You will like her engaging personality!
-Sharon Shotwell, Friend
Iris stuck with us, always ready to respond, be supportive and honest, for over 4 years! We finally found a home we hope to stay in permanently, and we sold our previous Madison home for an amazing price, much over asking. Iris knows her business so so well but also is an empath who cares deeply about her clients. She referred us to companies who could assist us in the …
-Stephanie Smith, Client
Iris was absolutely fantastic during the entire process of selling our home. She is extremely knowledgeable and was so helpful every step of the way. She was accessible at all times, very responsive-totally on top of her game. Iris was also a very calming presence if there was any stress along the way. Bottom line, Iris was fantastic from beginning to end. HIGHLY …
-JoJean M., Client
Iris did an outstanding job in searching for our new home. She asked excellent questions to help understand what was important for us in the home buying process and found our dream home. After she found our home, she meticulously walked me through the process of buying the home, so no step was missed. I highly recommend her!
-Melissa Heitzman, Client
Iris was a great help to us in selling our home on Cottage Grove Rd, when we retired and relocated to Tennessee. She provided staging and professionally taken pictures to use in the sale. When we had the open house, we had two offers and sold our house for the asking price within one week of the house being listed. We were very pleased with how hard Iris worked to make …
-Bill Scheiding, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
