Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
“Iris was the perfect agent for me! She understood what I was looking for and kept me informed throughout my browsing and showings. She was there when I needed her, every time. She is knowledgeable, professional, and very respectful. as a single buyer, she help me navigate things focused on me as a woman purchasing on my own for the first time. She made suggestions that …
-Dawn W., Client
We feel so very thankful to have Iris as our realtor. She was perfect in every way. Watching HGTV we know a lot about the present trends in buying and selling homes. We had a very well built home but it was about 45 years old. She recognized the true value of our home and did everything she could to help us present it properly. She was always professional, positive, …
-Dave and Kathy Granquist, Client
Iris was the kind of realtor who went above and beyond what we expected when we listed my mother's house with her. She managed all the buyer's requests for us. She worked with the contractors to ensure any necessary corrections were done correctly. At one point, she was in the rafters to ensure she understood what the contractor was saying! She tastefully staged our empty …
-Janet C., Client
Iris went above and beyond for us when we sold my mother-in-law's house to transition her into assisted living. She was helpful, encouraging, understanding and full of ideas. She walked us through every step of selling, making a difficult situation much easier on us all.
-Shelly Thompson, Client
Professional, intelligent, and knowledgeable describes Iris. Then add to that kind, sweet, and going far beyond our expectations in every way. Iris find us our condo that checked off all the boxes. She is just so amazing. We needed help she found every solution to any issue. I will highly recommend Iris to any and everyone I know. She truly is a gem. Life deals, each of …
-Steven & Helene Tortorici, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
