Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris was absolutely fantastic during the entire process of selling our home. She is extremely knowledgeable and was so helpful every step of the way. She was accessible at all times, very responsive-totally on top of her game. Iris was also a very calming presence if there was any stress along the way. Bottom line, Iris was fantastic from beginning to end. HIGHLY …
-JoJean M., Client
Iris was very nice to work with. Low pressure, very good knowledge, and very personable. She also is currently helping my elder parents sell their home, and is also helping them find their forever home in a neighboring community. I would highly recommend her services for either buying or selling your home. She helped us with every step in the process, from start to finish.
-Mike and Donna Leckwee, Client
We chose Iris to list our home because she has the expertise and professionalism required for a more complex transaction. From the beginning, she demonstrated exceptional communication, attention to detail, and a calm, confident presence that made a challenging process feel manageable. Our property had unique features — including a premium lot and a finished basement …
-Angela Emerson, Client
Iris did an outstanding job in searching for our new home. She asked excellent questions to help understand what was important for us in the home buying process and found our dream home. After she found our home, she meticulously walked me through the process of buying the home, so no step was missed. I highly recommend her!
-Melissa Heitzman, Client
Professional, intelligent, and knowledgeable describes Iris. Then add to that kind, sweet, and going far beyond our expectations in every way. Iris find us our condo that checked off all the boxes. She is just so amazing. We needed help she found every solution to any issue. I will highly recommend Iris to any and everyone I know. She truly is a gem. Life deals, each of …
-Steven & Helene Tortorici, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
