Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Featured Properties
Recent Sales
Iris has exceeded our expectations and then some. She was so caring and her professionalism was incredible. As first time homebuyers, and not knowing much about the process, Iris was by our side every step of the way and answered all of our questions! I will absolutely recommend her to everyone starting the home buying process!
-Ashley Appel, Client
Iris has helped me with several houses, both buying and selling, and has become a good friend. She is always willing to take on anything and everything to help me sell or buy and is always there to keep me calm when I get frustrated or upset when things aren't going my way.
-C. Jacobus, Client
Iris was a great help to us in selling our home on Cottage Grove Rd, when we retired and relocated to Tennessee. She provided staging and professionally taken pictures to use in the sale. When we had the open house, we had two offers and sold our house for the asking price within one week of the house being listed. We were very pleased with how hard Iris worked to make …
-Bill & Karen Scheiding, Client
Iris truly is a God-send! We are compatible in many ways outside the real estate aspect of our relationship. I have been listed for over a year now (I did for sale by owner for ten months) and have reached near total burnout so many times. But Iris is always there, encouraging me and tolerating my fussing and whining. She listens patiently and never tries to push me into …
-Marcia Peck, Client
Iris did an incredible job selling our house! Her professional knowledge and marketing skills priced our house for even more than we expected and we were able to get out from under a weighty loan from remodeling. We lived out of state and she was able to handle everything and streamline the process for us with grace and ease. She informed us of any possible hiccups and …
-Nicole Illowchu, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
