Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Iris was absolutely fantastic during the entire process of selling our home. She is extremely knowledgeable and was so helpful every step of the way. She was accessible at all times, very responsive-totally on top of her game. Iris was also a very calming presence if there was any stress along the way. Bottom line, Iris was fantastic from beginning to end. HIGHLY …
-JoJean M., Client
Iris was a great help to us in selling our home on Cottage Grove Rd, when we retired and relocated to Tennessee. She provided staging and professionally taken pictures to use in the sale. When we had the open house, we had two offers and sold our house for the asking price within one week of the house being listed. We were very pleased with how hard Iris worked to make …
-Bill Scheiding, Client
We feel so very thankful to have Iris as our realtor. She was perfect in every way. Watching HGTV we know a lot about the present trends in buying and selling homes. We had a very well built home but it was about 45 years old. She recognized the true value of our home and did everything she could to help us present it properly. She was always professional, positive, …
-Dave and Kathy Granquist, Client
Iris stuck with us, always ready to respond, be supportive and honest, for over 4 years! We finally found a home we hope to stay in permanently, and we sold our previous Madison home for an amazing price, much over asking. Iris knows her business so so well but also is an empath who cares deeply about her clients. She referred us to companies who could assist us in the …
-Stephanie Smith, Client
Iris did an amazing job in helping me fools my perfect home. She recommended the right mortgage team, trusted professionals to help guide me through the whole process and beyond. She was knowledgeable on the area, the risks and benefits of each home we reviewed, and was ever responsive to all my questions and needs. She also exemplified excellent communication and …
-Dawn Weyh, Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
