Real Growth for Real Estate Agents: BOOK LINK
Iris Etheridge has a particular passion for working with seniors in the luxury market, where experience, trust, and thoughtful guidance matter most. She understands that these transitions are rarely just about real estate, they are about legacy, timing, and preserving what has been carefully built over a lifetime.
Known for her calm presence and patient approach, Iris takes the time to listen, explain options clearly, and ensure each decision is made with confidence rather than pressure. Her clients value her discretion, sensitivity, and ability to navigate complex transactions with grace and precision.
For seniors seeking refined representation, whether right-sizing, relocating, or planning the next chapter, Iris offers steady guidance shaped by respect, clarity, and deep care.
Steven Loomans, Iris' son, is a magna cum laude graduate of Liberty University, holding degrees in Business and Aeronautics, and brings a unique blend of discipline, strategy, and passion to real estate. Deeply rooted in the outdoors, Steven is an avid hunter and fisherman with a strong commitment to wildlife conservation and preserving natural habitats.
He specializes in helping sellers and buyers of hunting land and farm properties across Wisconsin, offering clients not just expertise, but genuine insight into the land, its potential, and its value. Whether buying or selling, Steven connects people to properties that support their lifestyle, legacy, and love for the outdoors.
Recent Sales
Working with Iris to sell our home was an absolute breeze! Our home sold quickly and she made the paperwork process so easy and convenient. She handled everything quickly and efficiently. We are looking forward to working with her as we search for a new home.
-Kim O'Neil, Client
Iris stuck with us, always ready to respond, be supportive and honest, for over 4 years! We finally found a home we hope to stay in permanently, and we sold our previous Madison home for an amazing price, much over asking. Iris knows her business so so well but also is an empath who cares deeply about her clients. She referred us to companies who could assist us in the …
-Stephanie Smith, Client
Iris is focused on Madison's East Side home market, so she's expert in what she does. Before our initial consultation she had already thoroughly analyzed the market for homes like ours. As a result, we were quickly able to arrive at a good asking price for our home. Even if we had not done our own homework, she would have guided us right. She's conscientious, …
-Craig Uselman, Client
Iris was absolutely fantastic during the entire process of selling our home. She is extremely knowledgeable and was so helpful every step of the way. She was accessible at all times, very responsive-totally on top of her game. Iris was also a very calming presence if there was any stress along the way. Bottom line, Iris was fantastic from beginning to end. HIGHLY …
-JoJean M., Client
“Iris was the perfect agent for me! She understood what I was looking for and kept me informed throughout my browsing and showings. She was there when I needed her, every time. She is knowledgeable, professional, and very respectful. as a single buyer, she help me navigate things focused on me as a woman purchasing on my own for the first time. She made suggestions that …
-Dawn W., Client
Your Local Real Estate Connection
Get a positive, helpful partner for buying or selling a home:
- Trusted resource for answers about the process
- Innovative marketing strategies
- Expertise about neighborhood features
- Strong negotiation skills
- Support through the closing and beyond
- Fluent in Russian and French
